du supports UAE’s Year of Community with Ramadan 2025 initiatives

du, the leading telecom and digital services provider in the UAE, has announced the launch of its Ramadan campaign 2025 under the theme “You Bring Life to Life.” Supporting 2025 as the Year of Community, du’s campaign features a touching Ramadan video, impactful CSR initiatives, and exclusive Ramadan offers designed to enrich the lives of customers and strengthen community ties during the holy month.

In line with the vision of President His Highness Sheikh Mohamed bin Zayed Al Nahyan, the Year of Community aims to encourage meaningful contributions and unity across the UAE. du is proud to align its corporate social responsibility efforts with this national initiative, promoting community volunteering and supporting projects that foster social bonds and national development.

As part of the du Ramadan campaign, a special video highlights the unsung heroes whose everyday acts of kindness bring people together. The campaign focuses on celebrating the connections that unite families, friends, and communities, reinforcing the spirit of giving and togetherness during Ramadan 2025.

Adel AlRais, Head of Corporate Communication & Protocol at du, said: “As we enter 2025, the Year of Community, our purpose goes beyond providing connectivity. With our Ramadan campaign ‘You Bring Life to Life,’ we aim to highlight the contributions of individuals who quietly uplift our society while creating inclusive environments that support shared growth and prosperity.”

To celebrate the holy month, du has introduced a range of exclusive Ramadan deals for customers across the UAE. These include exclusive gold numbers, 300GB of free data with new device purchases, up to 1Gbps speed upgrades on du home plans, and 100GB of free night data for new Prepaid Flexi Yearly plan subscribers. These limited-time Ramadan offers are available throughout the holy month and aim to enhance connectivity and customer experience.

du’s Ramadan 2025 campaign reflects its commitment to creating meaningful connections and supporting the UAE’s vision for an inclusive, empowered, and engaged community. Through its ongoing CSR programs and special initiatives during Ramadan, du continues to play a key role in contributing to national development and social wellbeing.