5 November 2024, Tue |
5:40 PM
By Nelson Ikechukwu Nworie
As a business owner or employee of another business, you wouldn’t dispute the value of effective marketing because your business would eventually fail due to a lack of new clients if you did not market it. As a result, if you haven’t previously invested time and effort in this purpose, now is the time to do so; and a straightforward approach to do so is to use a sales funnel.
Increasing the effectiveness of the sales funnel is one of the top priorities for improving sales performance. The reason being that a good sales funnel gives marketers insights into the thinking patterns, issues, and actions of their potential customers.
As the name suggests, a sales funnel in marketing refers to each step a potential consumer has to go through on their way to making a purchase. A sales funnel has multiple steps, which are commonly referred to as the top, middle, and bottom of the funnel, but these steps can change based on the sales model of an organization.
Despite the model adopted by your own business, below are the five stages to creating your effective online sales funnel.
The landing page of your website is the very first perception potential buyers would have of your company. As a result, take your time to ensure it appears excellent. A good landing page should entice visitors to opt-in to the website newsletter or join a mailing list. This step provides you with vital contact details, which will serve as your first touchpoint. An excellent landing page should have the following characteristics: An strong call to action (CTA), Content Sections are segmented, Text that is simple and straightforward, Visual data is utilized, and attractive color schemes.
A freebie, commonly called a lead magnet or opt-in, is a piece of additional information that you give up in exchange for your visitors’ email addresses. (Some even refer to them as bribes. A freebie can be a video or E-book, It must have a hook, and It should be comprehensive.
Anytime you want someone to give their email address – to gladly clutter their already overflowing inbox with more newsletters and advertising – you must provide something precious in return. A lead magnet must be highly valuable, simple, straightforward, and solves customer problems.
The next stage is to provide potential clients with the option of purchasing a product or purchasing your service. When you better understand the client’s requirements, you may propose a solution to their problem. As you present your product or services, refer back to the difficulties they indicated. For example, if they said they needed a solution right now, highlight that you can provide it. You can describe how your product meets their requirements and addresses their difficulties.
This step may be a good moment to bring in approaches to help you explain your product, depending on the nature of your interaction. You may give them the tangible goods you’re attempting to sell, or, as in the example above, you could show them a diagram that explains your service.
Ensure that any aides you propose will help the customer understand what you’re saying rather than distracting them from it.
While you should demonstrate the value of your product in this step, don’t go overboard. Analyze how it fits their needs fairly and honestly. There’s no need to promise things you can’t keep because your precision will show that your answer is a perfect match for their situation.
Offer prospective buyers and existing customers the option to upgrade or upsize the service or product they purchased from you. Give clients who recently bought or are going to buy a product or service the opportunity to upsize or upgrade their services. For example, you can create an offer that provides the customers with even more value should they decide to upgrade,
Treat this offer as bait to the main sale. If the client decides to upgrade, it means that you are giving them extra value. Because an upsell means typically more sales, thereby bringing more revenue to your business.
Thank the leads and offer extra, get their email and add to the mailing list, offer a bonus and give high-value content via email—the final phase in the sales funnels to maintain momentum. Do follow up on the new clients to be sure they’re contented with the products you sold to them. Offering membership-based incentive programs is an excellent method to achieve this. This action will allow you to stay in touch with clients, giving you the ideal opportunity to inform them about new products and services.
The methods outlined here are for a company that has a digital presence. However, this tactic may not apply to all business models. The sales funnel concept, on the other hand, can assist any business.
Just keep in mind that the largest group, potential consumers, goes at the top of the funnel, while the tiniest group, confirmed customers, gets at the bottom.
This story is attributed to Nelson Ikechukwu Nworie. Nelson is a specialist in digital marketing and business development. He is highly skilled in content creation, social media designing, lead generation, and identifying new digital ideas. Nelson is a team player, an active thinker, and an open-minded personality who tackles work with a positive mindset.
